How We Increased Organic Leads for Asset Packaging Machines by 195%
195%
Increase in organic leads
603%
Increase in organic traffic
2000+
Average organic website traffic per month
Asset Packaging Machines manufactures high-quality liquid filling and packaging systems in Australia. The company is one of the leading manufacturers of filling machines since 1980, and is a trusted brand supplying customers in food processing, cosmetics, and industrial chemicals.
Before working with us, their main online lead generation source was Google Ads, but their website conversion rate was low, resulting in a high cost per lead. Whilst the business received organic leads online through people searching for Asset Packaging machines, very few customers were finding them online for machines they sold, such as filling or capping machines.
With strong capability and infrastructure set up in Australia, their goal was to increase the company’s online presence and generate more organic leads to ensure a steady stream of business.
We helped Asset Packaging Machines reach more customers searching for filling and capping machines online, increase their enquiry rate from the website and reduce their dependence on Google Ads.
What we did
We implemented a comprehensive SEO strategy for Asset Packaging Machines, including redesigning the website, content marketing, and technical SEO to optimise the website for the right searches.
Website Redesign
The first step was to redesign the old website and improve its content and structure to improve the user experience and conversions. This involved optimising the website’s loading speed, creating high-quality and relevant content, and implementing a user-friendly layout that was easy to navigate.
SEO
This involved optimising the content for relevant keywords, using meta tags, backlink building and technical SEO. As a result, their website started ranking higher for relevant keywords related to their products and services, making it easier for potential customers to find them.
Content marketing
This involved creating and distributing valuable, relevant, consistent content to attract a clearly defined audience. By producing high-quality blog posts and instructional content, we effectively communicated the brand’s value proposition to the right audience.
Google Ads management
We improved the existing Google Ads campaigns by improving tracking, targeting and ad copy to produce more leads at a lower cost per lead.
Social media content
By crafting content across various social networks, Asset Packaging Machines improved brand awareness and boosted its search engine ranking through enhanced online visibility. This ultimately led to an increased number of enquiries for its products.
Our results
As a result of our efforts, Asset Packaging Machines experienced a 195% surge in organic leads and a substantial 603% increase in organic traffic. The company’s website now attracts over 2,000 organic visitors monthly, underscoring the importance of a well-executed online marketing strategy, including website redesign, social media, content marketing and SEO.
195%
Increase in organic leads
603%
Increase in organic traffic
2000+
Average organic website traffic per month
The Impact to Asset Packaging Machines
By improving its online visibility, Asset Packaging Machines saw a significant increase in organic leads. Our exceptional SEO results also resulted in long-term permanent savings for the business, as it didn’t need to rely on Google Ads to generate new opportunities.
Richard and his team from Paramark have been supporting Asset Packaging Machines for over two years. Initially they helped create a new website aimed at establishing a cohesive brand image and improving our organic search rankings. Ongoing, they ensure the website is secure, effective and updated. Day to day Richard is both proactive and responsive. I know I can always reach out and he will provide timely feedback and options to help manage everything digital for our business.
– Melissa Haywood, Chief Operations Officer
Want to see similar results for your business?
One of the advantages of working with Paramark is our engineering experience and past work with manufacturing and industrial clients. We’ve delivered exceptional results for multiple clients.
Every strategy is geared towards bringing in more qualified leads for your business, whether through content marketing, Google Ads, SEO, or a combination. We aim to work with you to identify your business’s key drivers to grow your sales and revenue.
Give us a call to discuss your business today.
Grow your business faster with Paramark
Paramark is an award-winning digital marketing company delivering a full suite of services for businesses of all sizes. We employ result-driven online strategies to help you succeed.