How We Increased Organic Leads for Asset Packaging Machines by 195%

Asset Packaging Machines manufactures high-quality liquid filling and packaging systems in Australia. The company works with businesses of all sizes and offers machines for liquids, pastes, solutions, creams and caps.

Before working with us, their main online lead generation source was Google Ads, but their website conversion rate was low, resulting in an unnecessarily high cost per lead. Asset Packaging Machines had virtually no organic leads from the website from people looking for liquid-filling machine systems who didn’t already know about the brand. The majority of their business was generated through referrals and word-of-mouth marketing.

With strong capability and infrastructure set up in Australia, their goal was to increase the company’s online presence and generate more organic leads to ensure a steady stream of business.

What we did

We implemented a comprehensive SEO strategy for Asset Packaging Machines, including redesigning the website, content marketing, and technical SEO to optimise the website for the right searches.

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Website Redesign

The first step was to redesign the old website and improve its content and structure to improve the user experience and conversions. This involved optimising the website’s loading speed, creating high-quality and relevant content, and implementing a user-friendly layout that was easy to navigate.

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SEO

This involved optimising the content for relevant keywords, using meta tags, backlink building and technical SEO. As a result, their website started ranking higher for relevant keywords related to their products and services, making it easier for potential customers to find them.

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Content marketing

This involved creating and distributing valuable, relevant, consistent content to attract a clearly defined audience. By producing high-quality blog posts and instructional content, we effectively communicated the brand’s value proposition to the right audience.

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Google Ads management

We improved the existing Google Ads campaigns by improving tracking, targeting and ad copy to produce more leads at a lower cost per lead.

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Social media content

By crafting content across various social networks, Asset Packaging Machines improved brand awareness and boosted its search engine ranking through enhanced online visibility. This ultimately led to an increased number of enquiries for its products.

Our results

As a result of our efforts, Asset Packaging Machines experienced a 195% surge in organic leads and a substantial 603% increase in organic traffic. The company’s website now attracts over 2,000 organic visitors monthly, underscoring the importance of a well-executed online marketing strategy, including website redesign, social media, content marketing and SEO.

Asset Result
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195%

Increase in organic leads

website traffic

603%

Increase in organic traffic

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2000+

Average number of organic website sessions per month

The Impact to Asset Packaging Machines

By improving its online visibility, Asset Packaging Machines saw a significant increase in organic leads. Our exceptional SEO results also resulted in long-term permanent savings for the business, as it didn’t need to rely on Google Ads to generate new opportunities.

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Richard and his team from Paramark have been supporting Asset Packaging Machines for over two years. Initially they helped create a new website aimed at establishing a cohesive brand image and improving our organic search rankings. Ongoing, they ensure the website is secure, effective and updated. Day to day Richard is both proactive and responsive. I know I can always reach out and he will provide timely feedback and options to help manage everything digital for our business.

–  Melissa Haywood, Chief Operations Officer

Want to see similar results for your business?

One of the advantages of working with Paramark is our engineering experience and past work with manufacturing and industrial clients. We’ve delivered exceptional results for multiple clients.

Every strategy is geared towards bringing in more qualified leads for your business, whether through content marketing, Google Ads, SEO, or a combination. We aim to work with you to identify your business’s key drivers to grow your sales and revenue.

Give us a call to discuss your business today.

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Paramark is an award-winning digital marketing company delivering a full suite of services for businesses of all sizes. We employ result-driven online strategies to help you succeed.