How We Helped RS Law Group Double Their Leads in 12 Months
2x
Increase in organic leads
53
Leads per month on average
114%
Increase in website traffic
RS Law Group is a respected law practice in Fairfield, Sydney, led by Principal Lawyer Rania Shashati. She is an accomplished professional and rising authority in her field. She is dedicated to delivering clear, strategic legal guidance in property law, conveyancing, wills and estates, commercial law, strata law, power of attorney, enduring guardianship, and immigration law.
Before working with us, RS Law Group received a steady stream of new customers through referrals from happy customers. The business also had good online visibility in the local area, thanks to many 5-star reviews on their Google Business profile.
However, after reviewing the website, we discussed the opportunities available for RS Law Group to increase new customers locally and further afield in NSW through Search Engine Optimisation (SEO). We soon started working on their website and increasing the business’s online visibility through SEO.
We initially prioritised property law because it aligned with Rania’s expertise and presented the most immediate opportunity to generate leads. Property law is a high-demand sector, allowing us to attract clients faster and establish RS Law Group as a trusted authority. This strategic approach provided quick traction while laying the foundation for long-term growth.
What we did
We followed a step-by-step process that started with creating a high-converting website, the foundation of RS Law Group’s digital campaign.
Website design
The first step was to build a website that engaged visitors enough to generate genuine enquiries. Every element was carefully planned to deliver results by conveying RS Law Group’s reliability and expertise. Using an intuitive layout with clear calls to action and engaging content, visitors could find what they were looking for. We also built trust in the brand, giving people confidence in working with RS Law Group for a good outcome.
SEO
We launched our SEO strategy with a clear, data-driven plan, targeting property-related search terms. This included high-quality articles and web pages, ensuring RS Law Group ranked for searches that resulted in genuine client enquiries. In just 12 months, we achieved a substantial increase in client enquiries for the business.
Content marketing
We created industry-leading articles about property law, conveyancing and related matters to help reach customers searching for this information online. A combination of great content strategy and high-quality research and writing resulted in a significant increase in traffic and leads from these articles.
Social media posting
Aligned with our overall SEO strategy, we leveraged social media as another digital touchpoint, distributing relevant content that reflected the company’s core services and resonated with readers. This integrated approach increased website traffic and, ultimately, helped drive more organic enquiries to the business.
Our results
Our content marketing, web design and SEO initiatives delivered a 96% surge in organic leads for RS Law Group within 12 months — averaging over 53 leads monthly. Coupled with a 114% increase in website traffic, this campaign brought in an influx of new customers, which helped provide additional revenue and certainty for RS Law Group.
2x
Increase in organic leads
53
Leads per month on average
114%
Increase in website traffic
The impact for RS Law Group
RS Law Group experienced a remarkable surge in leads and opportunities thanks to our web design and SEO strategy. With enquiries steadily increasing, RS Law Group is now firmly on track to achieve its long-term growth goals and has security in a steady stream of ongoing work
Want to see similar results for your business?
At Paramark, we follow a proven strategy to help our clients attract more quality customers online, allowing them to generate a steady stream of ideal customers willing to pay for their products and services.
Every step of our online strategy aligns with our client’s business goals. We consistently track progress and identify new growth opportunities. Our transparent approach builds trust, and our results prove it.
If you want similar high-impact results for your business, contact the Paramark team today for an obligation-free initial consultation.
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