Effective Digital Marketing Strategy to Grow Your Business
Connect with Your Target Customers
We position your brand in front of your best, most high-value prospects by identifying the key USP’s that differentiate you from competition.
Increase Conversions and Grow Revenue
We study your customers in-depth and identify how they interact with businesses like yours – finding the most optimal channels to increase visitors and conversions and grow revenue.
Comprehensive SEO Analysis
Our customised marketing strategy makes it easier to reach your target audience, measure and track success – keeping your costs on the lower side and maximising ROI.
3 Essential Elements of an Online Marketing Strategy
Customised
Extensive market research helps us deliver personalised solutions that support your business goals, grow sales, and maximise revenue online – steering decisions based on verified data.
Customised
Extensive market research helps us deliver personalised solutions that support your business goals, grow sales, and maximise revenue online – steering decisions based on verified data.
Multi-Channel
Our holistic approach looks at all online marketing channels appropriate for your business, industry competitors and the most effective ways to reach customers for the best outcome.
Multi-Channel
Our holistic approach looks at all online marketing channels appropriate for your business, industry competitors and the most effective ways to reach customers for the best outcome.
Results-focussed
We work with you to identify your goals, and work together to deliver you more customers and clients through the most effective digital marketing channels for your business.
Results-focussed
We work with you to identify your goals, and work together to deliver you more customers and clients through the most effective digital marketing channels for your business.
Our Marketing Services
At Paramark, we work closely with you to understand your marketing capabilities and goals, ultimately delivering a strategy that is not just about ranking, links, traffic or conversion – but bringing them all together to create a truly integrated approach.
Web Design
Our web design services focus on user-friendly navigation, clearly defined website structure, visual appeal, and well-researched content to help you stand out, maximise your prominence and showcase your points of difference. The purpose is to improve your customer’s experience and foster greater engagement focussed on conversion.
SEO
Our SEO efforts centre around detailed keyword research, exceptional content, high-quality backlinks, optimised page speeds and good structure, focussing on solving your customer's biggest frustrations to increase your overall brand visibility and help your website rank higher on Google and other search engines.
PPC Advertising
Often going hand-in-hand with SEO, our pay-per-click (PPC) services are designed to target and convert your most profitable customers, quicker. From identifying valuable keywords to structuring your PPC campaign to writing compelling ad copy, we plan your entire PPC campaign with a focus on converting leads to customers.
Our Process
We investigate your competition and industry in depth – exploring existing and new channels to better connect with your most valuable customers.
No-Obligation Consultation
We start off with a no-obligation consultation about your goals and objectives before developing your customised digital marketing strategy.
No-Obligation Consultation
We start off with a no-obligation consultation about your goals and objectives before developing your customised digital marketing strategy.
Business and Competition Analysis
We investigate your competition and industry in depth – exploring existing and new channels to better connect with your most valuable customers.
Business and Competition Analysis
We investigate your competition and industry in depth – exploring existing and new channels to better connect with your most valuable customers.
Define Your Marketing Strategy
We then define the most effective marketing strategy for your brand, including pinpointing the right mix – whether you need PPC, SEO, social media marketing, web design or a combination.
Define Your Marketing Strategy
We then define the most effective marketing strategy for your brand, including pinpointing the right mix – whether you need PPC, SEO, social media marketing, web design or a combination.
Complete Execution
From planning through to execution, we will deliver execute rock-solid marketing solutions focussed on maximising results and growing your business.
Complete Execution
From planning through to execution, we will deliver execute rock-solid marketing solutions focussed on maximising results and growing your business.
Frequently Asked Questions
What is digital marketing and why do I need it?
Digital marketing uses online channels to market businesses to existing and new customers through websites, video sites, social media, emails, and search engines. With more customers researching products and services online before purchasing today, no business can afford to miss out on a strong online presence.
Should I use every digital channel to market my brand?
This is entirely dependent on your business and intended audience. Generally, a higher marketing budget allows you to pursue more digital channels to reach your customers. But since there is no one size fits all, we start by understanding your business, so we can define a personalised marketing strategy that aligns best with your goals.
What are the benefits of digital marketing?
Digital marketing has forever changed the way businesses and customers communicate. It is a low cost approach compared to traditional marketing, and provides you with more accurate data to help make better business decisions. Digital Marketing also helps you become more accessible – ultimately attracting more qualified customers and sales.