How we took GSM Plumbing from zero to 150 leads per month online

GSM Plumbing is a civil, residential and commercial plumber based in Castle Hill, NSW. The team has over 30 years of experience in plumbing but before they started working with us, word of mouth was the only real source of new business. This meant workload was often unpredictable and made it difficult to confidently hire more staff.

Greg, the owner of GSM Plumbing contacted us in 2020 with the goal of getting more work to keep his team busy. To do this, we focussed on a highly targeted local SEO campaign that catapulted them to #1 in the Hills District within months.

What we did

With the intention to generate new leads online, we started with a website audit. We weren’t interested in the number of impressions and traffic. The goal was to start bringing in qualified customers – the ones who would turn into actual $$ for the business. Some of our strategies included:


Website redesign

We did a complete overhaul of the existing website, creating a website which highlighted the team at GSM Plumbing and their expertise.


Local SEO

By optimising the website and Google Business Profile for enquiries in the local area, and consistent off-page SEO, GSM Plumbing went into a league of its own – right at the top.


Content marketing

We produced high-quality, researched articles for the GSM Plumbing website which brought in even more customers and helped grow the brand awareness for the business.

The results



increase in website leads per month



enquiries per month



increase in website traffic

The Impact to GSM Plumbing

With a constant influx of calls and customers, Greg no longer has any troubles filling his team’s calendar for work. They can be selective with who they work with, and can focus on the jobs they’re best at.


“Trust Richard, trust the process.” “My phone just constantly rang, I got over 300 calls in one week, and I was inundated, be careful what you wish for!” “When you’re investing in your business you’re sometimes working with a strict budget and you really need to have the support and you need to have the trust.”
– Greg Murray, GSM Plumbing

Want results like these?

At Paramark, we have one goal – to get you more leads and more sales. We don’t offer or recommend our services unless we’re certain we can achieve game-changing results for your business.

What do you have to lose? Contact us now and find out how we can transform your business marketing.

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Paramark is an award-winning digital marketing company delivering a full suite of services for businesses of all sizes. We employ result-driven online strategies to help you succeed.