Our Online Marketing Gets More Ideal Clients For Law Firms
Some of the clients we've worked with
Yes!
We work with law firms of all sizes.
Call us to find out how we can help you online.
Marketing Results For Businesses Like Yours
Our Legal Marketing Services
Website Design
There are over 20,000 law firms in Australia, most with websites that look and sound identical. We design modern, professional sites that build trust instantly and turn visitors into prospects. Written by Australian copywriters who understand the legal industry, your website will reflect your expertise and credibility.
Search Engine Marketing
Most people searching for a lawyer never look past the first few results. Through SEO and Google Ads, we position your firm where real clients are looking. Every campaign is tracked in detail, showing exactly how many enquiries each channel generates—no guesswork, just measurable results.
Social Media Marketing
Social media isn’t about dancing videos or daily posts. We use it strategically—to remarket to people who’ve already visited your website or searched for your services. It keeps your firm visible, builds familiarity, and helps turn past visitors into new customers over time.
Lead Nurturing
Many enquiries don’t convert straight away, especially for higher-value legal work. Our automated email sequences can keep your firm top of mind and build trust until prospects are ready to engage. Every interaction is tracked, so you can see how many leads convert into paying clients.
See what our clients say about us
Signs Your Marketing Is Holding Your Firm Back
You rely on referrals
Referrals are valuable, but they’re unpredictable. When they slow down, so does your revenue. Many firms struggle to attract new matters beyond their existing network, leaving them dependent on chance introductions instead of a steady flow of qualified enquiries. We help firms build reliable online pipelines that generate consistent, high-value prospects.
Marketing consumes too much time
Marketing often ends up on your plate simply because no one else has time. Between client work, admin, and managing staff, marketing gets pushed aside or done inconsistently. We take it off your hands entirely—running, tracking, and improving campaigns so you can focus on growing your firm, not managing ads.
Your marketing doesn't reflect your credibility
Your marketing should reflect the same professionalism you bring to your clients, but often, it doesn’t. A dated website, generic messaging, and inconsistent branding can make even established firms seem amateur. Our online marketing helps build trust, demonstrate authority, and position your firm as the obvious choice.
You can't measure your results
Whether you’ve tried marketing before or are just starting, one of the biggest challenges is knowing what’s actually working. Without effective tracking, it’s impossible to tell where new customers come from – or if your marketing is even working. We track every call and enquiry, showing you exactly how many leads you’re getting and where they’re coming from.
Unclear, Inconsistent Marketing Is Holding Your Firm Back – We’ll Help You Fix It.
Legal Marketing Expertise You Won’t Get Anywhere Else
At Paramark, we’ve worked with law firms to get them more quality customers online. We let our results speak for themselves. Our clients have increased their quality leads by as much as 800%. We take our work seriously and use our online marketing experience to get you results!
Why Does Paramark Get Better Results For Law Firms?
Consistent, Qualified Leads
Whether through SEO or Google Ads, we focus on attracting qualified clients in your practice areas, not free-advice seekers. Our campaigns deliver consistent, high-quality enquiries, rather than relying on referrals or luck.
All Marketing Done-For-You
From website design and content to campaign management and optimisation, we do all of the work. You’ll never have to chase agencies, write blog posts, or learn marketing jargon. Just tell us about your firm and review our work before it goes live, and
Transparent Results & ROI
Every call and enquiry is tracked, so you can see how many leads you’re getting and where they came from, whether it’s from SEO, Google Ads, social media or elsewhere. You’ll know precisely which channels are driving your firm’s growth and ROI.
Our Process to Supercharge your Law Firm Marketing
Website Design and Optimisation
If your site isn’t built to convert, it’s just sitting there looking pretty. That’s not enough in today’s competitive world. We design and optimise high-conversion websites that help you attract better customers, not just more traffic. Every build is backed by local research, sharp positioning and persuasive content that speaks directly to the people you actually want to work with. Because more traffic means nothing and small friction points can cost you enquiries where attention spans are short and decisions carry dollars. Qualified customers are what matter to your law firm and we’ll get the job done.
Search Engine Optimisation
Search engine optimisation (SEO) is how law firms can win in their own backyard. When someone searches for a lawyer or a specific legal term, they’re not just browsing. They’re ready to act. If your firm isn’t showing up, your competitors are taking the case. We help lawyers dominate searches by positioning your firm exactly where high-intent clients are looking. That means showing up in Google Maps, ranking on Page 1 for the right legal terms in searches and turning visibility into real enquiries, so you’re not just getting clicks but actual consultations from your SEO efforts.
Content Marketing
Content marketing is how law firms build trust before the first phone call. Legal services aren’t impulse purchases. People look for answers before they ever reach out. If your firm isn’t providing those answers, someone else is. We create strategic content that positions your firm as the authority in your legal areas of focus, so that when potential clients research their situation, they find you. We deliver targeted, search-driven content to attract and educate qualified leads, moving them closer to booking a consultation. Want real examples? Ask to see some of our #1 ranked legal content that has generated qualified leads for other lawyers.
Google Ads
Google Ads can help law firms capture demand immediately, putting your firm at the top of the page in those high-intent moments, above organic results, above competitors and directly in front of ready-to-act clients. But clicks are expensive. Legal keywords are among the most competitive online, so strategy matters. We build tightly structured, practice-area specific campaigns to target high-intent legal searches, turn ad clicks into consultations and filter out low-quality enquiries. From keyword targeting and ad copy to landing page optimisation and conversion tracking, every element is carefully planned for a successful outcome.
Remarketing
Most legal clients don’t convert on the first visit. They research, compare, ask around and read reviews. If your firm disappears after someone leaves your website, you’re relying on memory. In a competitive legal market, that’s a losing strategy. We build strategic social media and remarketing campaigns that keep your firm visible after interest is shown. When someone visits your site or engages with your content, we make sure your firm continues to appear in their feed to re-engage warm prospects and build familiarity and trust over time. Social media marketing, when done well, is not intrusive but consistent.
Find Out Why Your Marketing Isn’t Bringing in New Work
If your marketing isn’t generating the type or volume of work you want, there’s usually a reason — from unclear messaging and poor positioning to gaps in SEO, Ads, or tracking.
We’ll review every part of your current marketing to identify why you’re not seeing consistent, qualified enquiries. You’ll know exactly what’s working, what’s not, and where the best opportunities lie to bring in higher-value clients.
With our industry insight and hands-on expertise, we help law firms build credibility online, attract the right cases, and measure every lead so you can finally see the return on your marketing.
Frequently Asked Questions
What makes a law firm website actually convert?
It’s not about design alone. A high-conversion legal website will position your firm clearly in your local market, communicate your specific service areas and address client questions with authority and credibility. Most law firm sites look professional. Very few are strategically built to turn visitors into genuine consultations. A lead-focused website starts with strategy, which is exactly where we start. Our websites focus on what your customers are looking for, ensuring a clear structure, trust signals, simple navigation and authoritative messaging. To date, we have enjoyed a 100% success rate with all the legal firms we’ve worked with.
Why should my website be my top priority before investing in marketing?
Every marketing channel sends traffic somewhere. SEO, Google Ads, content and remarketing all point back to your website. If that isn’t built to convert, you’re just paying to leak potential clients. Your website is your reputation. If it doesn’t build trust, demonstrate authority, and guide visitors toward contacting you, no marketing campaign will fix that. That’s why we always recommend reviewing your website before we discuss any ongoing marketing campaigns. Book a strategy consultation with us today.
What challenges do lawyers face with online marketing?
Legal marketing is competitive and the cost of getting it wrong is expensive. Multiple firms are fighting for the same high-value searches, which means the space is crowded and aggressive. Clients don’t choose lawyers casually. They’re often stressed, cautious and rarely make a decision impulsively, which is why your marketing needs to build authority and reassurance. If you’re not visible consistently, you’re forgotten. We’ll build a strategic marketing plan that helps you stay visible and credible in places where your high-value clients are searching.
How do I attract the right type of client?
More enquiries doesn’t automatically mean growth. Are the matters profitable? Are they aligned with your preferred service areas? Are they simply price shopping? Poorly structured marketing attracts volume, but strategic marketing attracts the right fit. If your messaging is not clear and specific, you’ll pull in low-quality leads and compete on price. It’s not about increasing traffic for the sake of it but engineering your online presence to attract the cases you want. We work closely with you to understand your priorities and our marketing strategies will focus on the cases you are looking to attract.